A data product within an organization provides tremendous value, enabling people to extract valuable insights that drive business change and competitive advantage. With the massive amounts of data being generated, immediately tapping into a complete, rich, and diverse data lake become challenging because companies need to incorporate data security and regulatory compliance safeguards to ensure data is being used responsibly.

In this Forbes article, Bobby Napiltonia outlines key steps in productizing data with an agile approach to test, analyze, and build the right go-to-market strategy that includes the best partners and channels. Read the full article now.