A data product within an organization provides tremendous value, enabling people to extract valuable insights that drive business change and competitive advantage. With the massive amounts of data being generated, immediately tapping into a complete, rich, and diverse data lake become challenging because companies need to incorporate data security and regulatory compliance safeguards to ensure data is being used responsibly.
In this Forbes article, Bobby Napiltonia outlines key steps in productizing data with an agile approach to test, analyze, and build the right go-to-market strategy that includes the best partners and channels. Read the full article now.
About Claire Umeda
Claire is responsible for leading marketing at Okera. She brings a strong background of leading go-to-market strategies, brand identity, positioning, product marketing, developer marketing, and sales enablement for startups. At 4iQ, she spearheaded the company’s annual Identity Breach Reports, putting the company on the map within the cyber intelligence industry. Prior to that, Claire led marketing at API.AI, (now DialogFlow at Google) where she launched the conversational UX platform as the 3rd party developer platform for Actions on Google. Claire has held senior and executive marketing and product positions for startups in the cyber intelligence, security, big data systems, developer applications, and social gaming spaces. She has a bachelor of science degree in journalism from San Jose State University.