Check out the latest 451 research by analysts Haley Brown and Sheryl Kingstone highlighting the shifts in consumer sentiment and behavior surrounding data privacy, coupled with rising compliance pressures from regulation and emerging privacy initiatives.

While data privacy has always been important, it can no longer be considered ‘nice to have,’ having evolved as an essential pillar underpinning the digital experience economy. Transparency and control are at the heart of data privacy practices and drive loyalty.

Consumers’ loyalty will go to companies that give them:

  • The ability to deny access to their personal information
  • The ability to see what information a company is collecting about them
  • The ability to opt in or opt out of features impacting their privacy

Download this report to learn how a changing data privacy landscape is reshaping the customer experience.